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As a marketing major, you'll dive into the exciting world of promoting goods and services across business-to-consumer (B2C), business-to-business (B2B), and consumer-to-consumer (C2C) markets. You'll learn how products are priced and promoted through both traditional and digital channels, gaining a solid foundation in marketing strategy.
Through hands-on projects, you'll discover best practices in marketing, develop your decision-making skills, and create business plans and product strategies. You'll also explore the power of integrated marketing communications, with activities that sharpen your skills in both personal and mass selling.