Hot Topic in Healthcare: Why Design Matters in Healthcare
Design is more than aesthetics—it’s a powerful tool in the healthcare industry.
Effective graphic design helps communicate complex medical information clearly, builds trust with patients and providers, and encourages action through compelling visuals. In this session, we’ll explore how thoughtful design can drive better outcomes by focusing on these three key objectives.
Objectives:
- Enhance communication through effective visual design
- Build trust with patients and healthcare audiences via consistent and professional branding
- Encourage action by using compelling visuals to guide behavior and decision-making
This event is part of a three-part Design for Healthcare series
Design Rx: The Power of Visual Communication in Healthcare will explore the critical role of design in healthcare communication. Participants can attend one or all sessions, with each session running once per term over the next academic year.
Each session covers a unique aspect of effective design in healthcare settings:
- Why Design Matters in Healthcare – Discover how design enhances communication in healthcare by simplifying complex medical information, building trust, and encouraging action.
- Design Basics: Balance, Type, & Image – Learn the fundamentals of graphic design, including text hierarchy, readability, clear calls to action, and the strategic use of images and graphics.
- Audience & Compliance – Understand the importance of accessibility and compliance (ADA, contrast testing, readability) while considering audience literacy levels for effective communication.
Guest Speaker: Elisa Watson
Creative Director & Branding Expert
in Baltimore, Maryland